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The Electric Lamp & Component Manufacturers’ Association of India (ELCOMA) is the premier national trade association representing India’s lighting and lamp manufacturing industry. Established to foster the growth of domestic lighting production, ELCOMA has played a pivotal role in India’s transition from traditional lighting to energy-efficient LED technologies.
Founding and Historical Background
- Establishment: ELCOMA was founded on June 29, 1970, by leading electric lamp and component manufacturers in India to establish liaison with government bodies and support the industry.
- Founding Members: The association was formed by prominent industry players including Philips India Ltd, Mysore Lamps Ltd, Bengal Lamps Ltd, ELMI, Hind Lamps Ltd, Toshiba Anand Ltd, Metal Lamp Caps Ltd, Auto Lamps Ltd, and Sylvania and Laxman Ltd.
- Early Impact: During the 1980s and 1990s, ELCOMA successfully promoted the development and introduction of various energy-saving lamps, helping India save foreign exchange by manufacturing lamps indigenously when the country needed it most.
Organizational Structure and Leadership
- Headquarters: The association is headquartered in New Delhi, with its primary office located at 202, 2nd Floor, DLF Tower-A, Jasola District Centre, Jasola Vihar, New Delhi-110025.
- Membership: ELCOMA represents a wide array of industry stakeholders, including major manufacturers like Surya Roshni, Havells, Bajaj, and Philips, as well as emerging players and component suppliers.
Mission and Strategic Vision
- Core Objectives: ELCOMA aims to promote the interests of the lighting industry, support members in matters connected with manufacturing, and establish strong liaison with government bodies.
- Vision 2020: In 2013, ELCOMA prepared a “Vision 2020” document aimed at reducing power consumption in the lighting sector from 18% to 13%, potentially saving over 27,000 megawatts of power. This plan was adopted by the Indian government in 2014.
- Industry Advocacy: The association advises the government on policy matters, highlights developments in new light sources, and promotes energy-saving solutions to customers.
Role in India’s LED Revolution
ELCOMA has been a central figure in India’s rapid adoption of LED lighting:
- Market Growth: According to ELCOMA reports, the Indian LED industry revenue surged from ₹20 billion in 2013 to ₹120 billion in 2014, with projections reaching ₹370 billion by 2020.
- Government Collaboration: ELCOMA supported the government’s UJALA scheme (launched May 2015), which aimed to replace over 200 million incandescent bulbs with LEDs, and the Street Light National Program (SLNP), which targeted the replacement of traditional street lights.
- Industry Transition: ELCOMA has guided the industry through the “lightning speed” penetration of LEDs, helping members navigate the competitive landscape where conventional lighting sources are being marginalized.
Key Activities and Initiatives
- Standards and Policy: ELCOMA works to support the formulation of standards for products, equipment, and testing (including environmental compliance).
- Events and Promotion: The association organizes workshops, seminars, and exhibitions to promote efficient lighting and raise awareness about energy conservation.
- International Collaboration: ELCOMA is recognized as a key stakeholder in the “Make in India” initiative, encouraging investment in R&D centers, testing labs, and training centers for LED production. It has also been a supporting partner for international trade fairs like Light India 2014.
- Support for Members: ELCOMA assists members in accessing export opportunities and navigating regulatory requirements, such as the BIS (Bureau of Indian Standards) certification mandatory for LED products sold in India.
Market Context and Industry Insights
- Industry Structure: India’s lighting market is characterized by a “dual structure” with international brands (Philips, Osram), strong domestic players (Havells, Surya, Bajaj), and a vast market for affordable “value-for-money” products.
- Manufacturing Base: While India has significant assembly capacity (SKD/CKD), the industry relies heavily on imports for raw materials and components, primarily from China.
- Future Focus: ELCOMA is currently focusing on “Futuristic Intelligent Lighting” and preparing the industry for smart lighting solutions.
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