Workplace Health and Safety Show
The Workplace Health & Safety Show (WHS Show) is Australia’s leading national trade exhibition and conference dedicated to workplace health, safety, and risk management.
AusFitness Expo is Australia’s largest and most exciting festival of fitness, live sport, active health, and nutrition. It serves as the ultimate destination for fitness lovers, sporting enthusiasts, athletes, and fitness professionals to celebrate fitness culture. The event features strength and athletic performances, meet-and-greets with top athletes, product sampling from over 100 brands, exclusive expo discounts, and opportunities to test personal limits in various fitness challenges.
Event Snapshot (2026)
| Event | Dates | Venue |
|---|---|---|
| Sydney | 11–13 September 2026 | ICC Sydney, Darling Harbour |
| Melbourne | 20–21 March 2026 | Melbourne Convention & Exhibition Centre |
Visitor Profile: The expo is open to the public, attracting a diverse crowd that includes fitness enthusiasts, weekend athletes, and professionals such as personal trainers and elite athletes.
Purpose & Audience
The event caters to a wide audience, from consumers to industry professionals.
Typical attendees include:
- Fitness Consumers: Individuals passionate about health and fitness, from beginners to enthusiasts.
- Sports & Fitness Enthusiasts: Those interested in strength sports, functional training, and various athletic competitions.
- Industry Professionals: Personal trainers, gym owners, and managers looking to source new equipment and stay updated on industry trends.
Key Exhibition Areas
The expo covers the entire fitness and wellness spectrum, featuring a wide range of products and services.
- Fitness Equipment & Technology: Cardio and strength machines, functional training rigs, and connected fitness tech like wearables and apps.
- Apparel, Footwear & Accessories: Sportswear, activewear, training shoes, and accessories designed for performance and style.
- Nutrition & Supplements: Protein powders, energy bars, vitamins, and other sports nutrition products.
- Recovery & Wellness: Services and products for recovery, including physiotherapy, massage, and wellness technologies.
- Live Competitions & Shows: Features various fitness and strength competitions, such as powerlifting, bodybuilding, and functional fitness contests.
Event Features
- Live Competitions: Hosts a major fitness and strength festival featuring events like the Oceania’s Strongest Man and national championships for weightlifting and Brazilian Jiu-Jitsu.
- Exclusive Deals: Offers significant discounts of up to 70% on a wide range of fitness gear and nutrition products from leading brands.
- Expert Seminars & Workshops: Provides free and ticketed sessions with industry experts on topics like training techniques, nutrition, and business strategies for gym owners.
- Fitness Challenges: Includes various challenges where attendees can test their strength, endurance, and skills, such as the Fitness Race Series.
Market Significance
AusFitness Expo plays a crucial role in Australia’s thriving fitness industry, which boasts high gym participation rates and a strong demand for the latest fitness trends and equipment. The event provides a vital platform for brands to connect with consumers and industry professionals, driving innovation and growth in the sector.
