Workplace Health and Safety Show
The Workplace Health & Safety Show (WHS Show) is Australia’s leading national trade exhibition and conference dedicated to workplace health, safety, and risk management.
PBC BABY Expo, officially known as the Pregnancy, Babies & Children’s Expo, is a major series of early parenting events held across Australia. Founded in 1991, it is recognized as Australia’s largest and the world’s longest-running early parenting exhibition.
Event Snapshot (2026)
The expo is held annually in multiple major cities. Key 2026 dates include:
| Event | Dates | Venue |
|---|---|---|
| Gold Coast | 17–18 January 2026 | Gold Coast Convention & Exhibition Centre |
| Sydney | 31 January – 1 February 2026 | Sydney Showground, Sydney Olympic Park |
| Melbourne | 21–22 February 2026 | Melbourne Convention & Exhibition Centre |
| Perth | 21–22 March 2026 | Perth Convention & Exhibition Centre |
- Opening Hours: Typically 9:00 AM – 3:00 PM daily.
- Visitor Profile: Open to the public, primarily expecting parents, new parents, and families with young children.
Purpose & Audience
The expo is designed as a one-stop shop for parents and parents-to-be, providing a platform to discover products, receive expert advice, and make informed purchasing decisions.
Typical attendees include:
- Expecting parents and new families
- Grandparents and extended family members
- Caregivers and childcare professionals
Key Exhibition Areas
The expo covers the entire journey from pregnancy to early childhood, featuring a wide range of products and services:
- Pregnancy & Maternity: Maternity clothing, prenatal vitamins, and care products.
- Baby Care & Gear: Prams, strollers, car seats, cots, baby carriers, and nursery furniture.
- Feeding & Sleep: Bottles, breast pumps, highchairs, and sleep solutions.
- Health & Wellness: Pediatric health, nutrition, and safety products.
- Toys, Education & Lifestyle: Educational toys, books, children’s clothing, and family lifestyle products.
Event Features
- Pram Test Track: A dedicated track to test and compare various pram and stroller models.
- Expert Talks & Classes: Free sessions led by midwives and parenting professionals on topics like prenatal care, breastfeeding, and sleep.
- Exclusive Expo Deals: Significant discounts of up to 70% off on a wide range of baby and nursery essentials.
- Interactive Product Demos: Opportunities to see, touch, and try products before making a purchase.
Ticketing & Practical Info
- Admission: Tickets are typically around AUD 10 for adults, with children under 17 admitted for free.
- Payment: Most venues are cashless, accepting electronic payments only.
- Accessibility: Venues are wheelchair-accessible and provide family-friendly amenities like parents’ rooms and baby-changing facilities.
Market Significance
PBC BABY Expo plays a crucial role in Australia’s baby and parenting industry. It provides a vital platform for brands to connect with consumers, while offering families a convenient and cost-effective way to access the latest products and expert advice during the early stages of parenthood
