Seoul Trade Exhibition & Convention

The Seoul Trade Exhibition & Convention Center (STECC) is a major event venue located in Gangnam District, Seoul, South Korea. Often associated with the SETEC (Seoul Trade Exhibition Center) and closely linked to the larger COEX complex, STECC serves as a key hub for trade shows, industry exhibitions, corporate conferences, and international business events in South Korea’s capital.

Although sometimes referred to interchangeably with SETEC, the term STECC emphasizes the dual function of trade exhibitions and convention activities, reflecting its role in both commercial and professional gatherings.

Website: https://www.setec.or.kr/

Telephone: +82221874600

Address: 3104 Nambusunhwan-ro, Gangnam District, Seoul, South Korea

Background & Purpose

STECC was developed to meet the growing demand for high-quality exhibition space in Seoul, particularly for industry-specific trade fairs and professional congresses. Positioned within the thriving Gangnam business zone, it supports Seoul’s vision of becoming a leading MICE (Meetings, Incentives, Conventions, Exhibitions) destination in Asia.

Its mission is to provide a modern, efficient, and accessible environment where businesses can showcase innovations, build partnerships, and engage with regional and global markets.

Location & Accessibility

Address: 159 Samseong-ro, Gangnam-gu, Seoul, South Korea.

District: Situated in Gangnam, one of Seoul’s most affluent and internationally connected areas.

Transport Links:

Directly connected to Samseong Station on Seoul Subway Line 2, offering seamless public transit access.
Easy connection to Bongeunsa Station (Line 9) and major bus routes.
Approximately 50 km from Incheon International Airport via subway and AREX (Airport Railroad Express), making it convenient for international visitors.

Proximity to COEX: Located next to the COEX Convention & Exhibition Center and COEX Mall, allowing organizers to combine events across multiple venues for larger-scale occasions.

Facilities & Capacity

STECC offers versatile, purpose-built spaces for diverse event formats:

Exhibition Halls: Multiple halls with a combined indoor exhibition area of around 20,000 m², featuring column-free layouts suitable for trade fairs, industrial expos, automotive shows, and large product launches. Halls can be subdivided or merged based on event requirements.
Conference & Meeting Rooms: Several conference rooms and seminar halls equipped with advanced audiovisual technology, simultaneous interpretation systems, and flexible seating arrangements for corporate meetings, academic conferences, and workshops.
Outdoor Exhibition Space: Available for large machinery displays, automotive exhibitions, and public events.
Support Services: On-site catering (Korean and international cuisine), registration zones, media rooms, VIP lounges, ample parking, and full accessibility for persons with disabilities.

The venue can accommodate events ranging from small corporate meetings (50 attendees) to large trade exhibitions and congresses (tens of thousands of visitors per day).

Types of Events Hosted

STECC hosts a wide variety of high-profile events, including:

Trade Fairs & Expositions: Industry-specific shows such as Auto Parts & Aftermarket Fair, Building & Construction Expo, Education & Career Fair, and technology exhibitions.
Corporate Conferences: Annual meetings, product launches, shareholder meetings, and training sessions for domestic and multinational companies.
Professional Congresses: Medical, scientific, educational, and technology symposiums drawing professionals from Korea and abroad.
Consumer & Lifestyle Expos: Home & Living, Fashion, Beauty, and Food & Beverage fairs that attract large public audiences.
Cultural & Social Events: Concerts, festivals, and public celebrations.

Economic & Regional Impact

STECC strengthens Seoul’s position as a major business and exhibition hub in Northeast Asia. It attracts business travelers, exhibitors, and buyers, generating revenue for hotels, restaurants, transport providers, and local retailers.

By hosting events that highlight Korea’s strengths in technology, manufacturing, and consumer goods, STECC fosters export growth, cross-border partnerships, and knowledge exchange, contributing to the national economy.

Integration with COEX Complex

The proximity of STECC to COEX Convention & Exhibition Center and COEX Mall allows organizers to create multi-venue event experiences, combining exhibition space with conference facilities, luxury hotels, dining, and entertainment options. This synergy enhances Seoul’s appeal as a comprehensive MICE destination.

Sustainability & Innovation

STECC incorporates energy-efficient systems and sustainable event management practices. It also offers hybrid and virtual event capabilities, enabling remote participation and broadening the reach of exhibitions and conferences to global audiences.