ASD MARKET WEEKTranslation site

ASD Market Week is the largest and longest-running B2B consumer goods and gift trade show in the United States, serving as a core platform for global suppliers and North American buyers to connect, source products, and track industry trends since its first edition in 1950.

ASD Market Week: North America’s Premier B2B Consumer Merchandise Trade Show

Basic Profile

• Organizer: Operated by Emerald Expositions, a leading U.S. exhibition group that has expanded the show’s scale significantly since taking over operations.
• Frequency & Venue: Held twice a year (spring and autumn) at the Las Vegas Convention Center, with the address at 3150 Paradise Road, Las Vegas, NV 89109, USA.
• Scale: Each edition typically hosts around 2,700 exhibitors from over 88 countries and regions (including China, India, Mexico, Vietnam, etc.) and attracts approximately 65,000 professional visitors, with more than 1,800 vendors showcasing over 1 million new, trending high-margin products across 19 retail categories.
• 2026 Format Update: Starting from the March 2026 edition, the show has transitioned from a 4-day (Sunday-Wednesday) format to a 3-day mid-week schedule (Tuesday-Thursday) to better align with buyers’ workweek availability, and relocated to the North & Central Halls of the Las Vegas Convention Center to improve traffic flow and cross-category discovery.

2026 Key Dates

Core Exhibit Categories

The show covers the full spectrum of consumer merchandise to meet one-stop sourcing needs for retailers of all sizes:

1. Gift & Home: Kitchenware, tableware, home textiles, bathroom products, home decor, garden supplies, pet products, festival and Christmas gifts, promotional gifts, ceramics, resin crafts, artificial flowers, etc.
2. Daily Consumer Goods: Sports equipment, sportswear, home storage, luggage and travel supplies, office supplies, outdoor recreation products, electronics, hardware tools, auto accessories, daily household necessities, etc.
3. Toys & Children’s Products: Collectible toys, dolls, board games, innovative toys, plush toys, children’s furniture and accessories, etc.
4. Fashion Accessories & Jewelry: Sunglasses, eyewear, watches, footwear, handbags, hats, scarves, loungewear, fashion jewelry, etc.
5. Beauty & Personal Care: Beauty tools, cosmetics, perfume, hair care, nail art, skin care, personal health products, etc.
6. Specialty Categories: SourceDirect zone (focused on supply chain enterprises for gifts, home goods, toys, beauty, fashion accessories, etc.), smoke accessories, tobacco products, electronics and accessories, etc.

Value for Exhibitors & Buyers

• For Buyers: It is the top choice for retailers, wholesalers, distributors, e-commerce platforms, and chain stores from the U.S., Canada, and Latin America to source products. Buyers can access products at all wholesale price points, discover the latest industry trends, and connect with reliable suppliers in one efficient trip. Past attendees include major names such as Ace Hardware, Beall’s Inc., Burlington Stores, Boscov’s Dept Stores, and Books-A-Million.
• For Exhibitors (especially Chinese enterprises): As the U.S. is the world’s largest gift market with an annual value of over $60 billion and a core export destination for Chinese light industrial products, ASD Market Week provides a direct channel to expand into the North American market, understand local consumer demand for daily necessities and gifts, and conduct technical exchanges with global peers. The SourceDirect zone is particularly popular for supply chain enterprises to connect with cross-border e-commerce buyers and small-to-medium retailers.

Participation Support for Chinese Enterprises

Multiple Chinese service providers including Xiamen Furui Exhibition, Licheng Exhibition, and the China Chamber of Commerce for Import and Export of Light Industrial Products and Arts-Crafts organize group participation for domestic enterprises, offering end-to-end services including booth reservation, booth design and construction, exhibit transportation, visa guidance, on-site translation, and market trend consulting. Some regions also provide provincial special fund subsidies for booth fees.

For more detailed information on booth fees, exhibitor lists, and registration guidelines, you can refer to the official website or the service platforms of authorized agents.